
Every week I hear from a couple who has two quotes in front of them and no idea how to compare them. One is a single line: 120 guests, £95 a head. The other is two pages of itemised everything. One of them looks cheaper. It might not be.
I write quotes for a living, so let me show you how to read one. This is not about picking us. It is about making sure you are comparing the same thing.
Every catering quote has a food cost hiding in it somewhere. Sometimes it is called the menu price, the per-head, the feast, or nothing at all. Find it, and find out what it includes.
Ask each caterer directly: is the per-head price food only, or food and service? A £95 per head that includes staff, tableware and set up is a very different number from a £95 per head that includes a plate of food and nothing else. Neither is wrong. They are just not the same.
Once you have the food-only figure from both, multiply by your guest count. That is your first honest comparison.
These are the costs of getting a kitchen to your venue and running it for a day. They exist in every quote, whether or not they are written down.
Add these to the food number. Now you have the cost of the meal, delivered to your venue.
Here is the thing most couples do not know: on a lot of a wedding catering quote, the caterer is not making any money. They are passing through the cost of things they have to hire on your behalf.
When you compare two quotes, check whether these are in both. A quote without waiting staff is not cheaper. It is incomplete, and the staff will appear later.
I would rather send a quote that looks expensive and is complete than one that looks cheap and grows. Most of the difference between two wedding quotes is not the food. It is what one of them left off the page.
- Cai
Every quote has some maths that is not obvious.
Once you have done all of the above, you will usually find the two quotes are much closer than they first looked. What is left is the real difference: the food, the people, and whether you trust them.
That is the comparison worth making. And the way to make it is to go to the tasting with a list of questions, eat the food, and pay attention to how the caterer answers.
If you have two quotes and one of them is ours, I am happy to walk you through both. Honestly. Drop me a line.